Vahe Arabian

I am currently a final year university student; at the University of Technology, Sydney, studying Bachelor of Business: Majoring in International Business with a Sub Major in Strategic Marketing. Once i graduate i hope to continue studying for my Masters in Business (Marketing)

My focus is developing and implementing search engine optimization (SEO) strategies with an understanding of web analytics that will help ensure the balance between high ranking for your targeted keywords to improve website visibility; but mainly for the greater good of usability, high user retention and repeated visitor loyalty from your targeted niche that will help generate a higher conversion rate for your website.

Posts by: Vahe Arabian

SEO Trends for 2010

SEO Trends for 2010

The team at Bruce Clay Australia had recently recapped the year that was SEO in 2009 and identified some trends we should all be looking out for.

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How to Make Websites that are Easy to Index- Part 2

How to Make Websites that are Easy to Index- Part 2

Sometimes called an index page, a sitemap, either in the XML or HTML format, is probably the most important page on the website which includes the links to all other pages on the website through keyword rich anchor texts. The sitemap is usually linked from the home page and the footer of each page. The site map doesn't need to have a fancy design, it just needs to fulfill its job by helping the search engines to find all the links of the website, crawl them and find new links and content within the website.

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How to Make Websites that are Easy to Index- Part 1

How to Make Websites that are Easy to Index- Part 1

Simple navigation and search engine friendly web design are important aspects that forms a part of your SEO strategy, after all like I've mentioned search engines are stupid; so we need to offer as much as help as possible to Google, so it can potentially reward us for our efforts with a decent ranking."Content is the King", and hence it is always best to use keyword rich anchor text while linking to the pages on and off your website.

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Optimize Flash Websites For Search Engines

Optimize Flash Websites For Search Engines

Until 2008, one of the common concerns for websites made in flash was the poor search visibility on Google. Google couldn’t follow the links and texts on the websites made using flash. Despite the usage of flash format in a large number of sites, Google and Flash had been like water and oil, they never mixed. Then finally, Adobe released a breakthrough improvement over Google’s ability to index Flash. But currently it still needs a substantial amount of improvement in order to be read properly by Google.

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