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How to Build a Brand, Part 3 – Dos and Don’ts for Your Business Cards

As we mentioned in the first two posts, corporate branding is not just something you do online or during "normal business hours". Remember, your branding and identity are one in the same. To be successful, corporate branding has to be a 24/7 process that exists wherever you go.

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How to Build a Brand, Part 2 – The Right Website Design

If you want to be like virtually every other successful business out there, you need a website. But, you can't just throw up any ol' website. Instead, you will need to focus on a website design that matches the brand you are trying to build.

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How to Build a Brand, Part 1 – Going Step-by-Step

Sign up for any basic marketing course or read any marketing publication, and you will hear all kinds of talk about corporate branding. There is a reason behind all of that talk! If you want to build a successful business, you will have to start by building a successful brand.

But what exactly is corporate branding?

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ShowStoppers on HSN.com

On Thursday June 16th, 2011, ShowStoppers, made its national debut on national television. CEO, Shannon Mattingly, presented her invention ShowStoppers, the most durable fashion tape on the market, on the Home Shopping Network, HSN. She was live on-air during the 1am and the 10am PST hour, sharing her dream turned reality with the entire country.

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What to do with unwanted offline time

How often does it happen that suddenly your connection snaps and you are left staring at your desktop? Clueless, abandoned and desperate I thought hard for a way out. To my great surprise I discovered quite a few things I could do when offline...

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